For years, sex toys for adults were a whispered-about shopping category that weren't always shouted about from the rooftops. In 2026, women in particular are amplifying that whisper and being louder than ever about the importance of sexual wellness.
While customized sexual pleasure devices can provide focused stimulation, the category has expanded rapidly as more shoppers embrace pleasure products as part of broader wellness routines and self-care.
Basically, as the market has evolved, so have consumer expectations.
According to sexual wellness brand Lovense, instead of asking for stronger stimulation, many shoppers are looking for products with more flexibility, customizable options and experiences that can adapt to different moods and preferences.
Available starting Monday, July 20, the new app-connected Lovense Fizz device takes a more modern approach compared to many traditional suction toys by combining two sensations in one product—allowing users to change pace without changing devices.