Following Hayden Panettiere's shocking death, fans are resurfacing some of the career revelations she shared in her final months, including her allegation that Neutrogena attempted to end their longtime partnership after she spoke publicly about her postpartum depression.
In her 2026 memoir "This Is Me: A Reckoning" and interviews promoting the book in May, the 36-year-old said the cosmetics brand, owned by Kenvue, wanted to "fire" her after she shed light on her condition on "Live with Kelly and Michael" in 2015, less than a year after she gave birth to daughter Kaya.
Panettiere's comments drew backlash in May from social media users – including one beauty content creator who declared "Neutrogena hates women!" – and criticism of the brand saw renewed fervor after the "Heroes" actress died at age 36 on Aug. 16. One Reddit post, which earned more than 2,500 upvotes, proposed a boycott against Neutrogena. Comments under another post mirrored this sentiment, with one user calling Panettiere's commercials a "core memory" for millennials.